Essay --

The term labeling in modern trade is generally originated in the agricultural practices of the medieval age. The farmers branded their animals with the iron and then they were able to find to whom a particular animal belonged. Artisans branded their products, for example, expensive silver tableware. Smiths branded their swords. The role of the brand is to identify products by the same way as for medieval farmers and for modern corporations as well.Every fellowship seeks to create its own brand - a comical and effective image. Purpose of brand is attracting and retaining customers in its market share. Branding in selling is a complex technology, aimed at making advantageous dress a brand from the competition. Facilitating the search for the needful goods to the buyer, branding in marketing becomes more effective if the consumer product features meet market requirements. It is especially necessary to identify the goods, for a case of unprepared buyer which can not assess the c ompetitive characteristics (for example, high-tech products). The development of technology has had a large impact on human society. It is reflected in the fact that we are meet by complex technical devices that we use every day and sometimes we have no idea of how this thing is located within. Here the brand comes to help the consumer that stands out from all those product characteristics that are important to the consumer and facilitates the intelligence of the product. The second problem was solved by the brand is a reducing of choice. Every day consumer is faced with many similar products, and he unless physically does not have time to compare all the annotations, the destiny composition, indications and specifications (f... ...ll one advantage and this is petrol steads. The Tesco Clare Hall has a petrol station and prices there are always lower than usual. The ability of the management in positioning and establishing the product is a success in any company that operate s for marketing and profit acquisition. Furthermore, the ability of the company and its management to complete and go along a competitive edge among its competitor throughout the product specialism is another basis to say that is successful. Also, innovation and the constant development on the product lines and the growing number of customers also define the corporate standing(a) of a company. Effective branding strategy and strong brand defecate are an important part of the profitable business. But, all the strategies and all marketing theories can be worth nothing without the compliance of the desires of consumers.