Aflac Essay

In your opinion, will the work stay stiff for the foresee fitting future day? I conceptualise the campaign will stay effective because mountain like the falsify. They introduced the fudge in 2000 when they hired the advertise agency the Kaplan Thaler Group. The duck has through with(p) very well for the corporation, for many years. I think if they were to disclose the duck in advertizement, their rates would go down 3. What makes AFLAC ads so effective? Is it something more than their entertainment value? If so, what else contributes to their success? Aflacs duck has d unmatchable more than generate impressive sales numbers.The mascot has been a feather in the companys cap in terms of making it one of the well-nigh recognizable stirs in insurance. Nearly 90% of Americans directly recognize Aflacs name, the company said, largely because of the duck campaign, which takes a screaming(prenominal) approach to insurance while sending the serious message for its need. The du ck was born after Aflac Chairman and Chief Executive Officer Daniel Amos and his advertising steering committee decided it was time to create a campaign that antitheticaliated the companys ads from other insurers, while increasing the companys Advertising Principals 3 ame recognition. In addition, because the company name was very much mispronounced, Aflac wanted to create a mnemonic device that would reinforce name aw arness and recall. Nearly everyone has seen the white, sassy Pekin duck with a bright-yellow beak spank into a variety of situationsranging from an ice atomic number 18na to the Grand Canyonto blow Aflac insurance. In most scenarios, the feathered icon belts bulge its signature emit to unsuspecting passersby as individuals converse about insurance. The taglinesWithout it, no insurance is send off and Ask about it at work have added to the ads fame.Advertising adept John Malmo, president of Koening Inc. , said in an article that Aflac has great advertising bec ause its concept emanates from the brand name. Financial management 3 * Financial assiduity Regulatory Authority (FINRA) FINRA represents and regulates all stock and fastening brokerage firms and their employees. to a greater extent than 4,750 firms are members, with 634,000 employees registered to sell securities. It also administers background checks and licensing exams, regulates securities trading, and monitors how firms comply, and provides information for investors. exchequer bond market ordinanceTreasury bonds are slightly different from incarnate bonds. Theyre issued by the U. S. government, so pattern is handled by the Treasury subdivisions Bureau of the Public Debt, with additional oversight from the SEC. Derivatives market regulation Derivatives markets have their own regulatory bodies, but they match the format and power structure of stock and bond market regulation. The organizations may not be phratry names, but their functions will seem familiar. * Commodity F utures Trading Commission (CFTC) The CFTC is a government agency that oversees market activities in agricultural and financial commodities.It ensures that the markets are liquid and that both parties on an options or futures transaction are able to meet their contractual obligations. It also provides oversight to the markets by ensuring that the exchanges and self-regulatory organizations have adequate regulations in place, and that those regulations are enforced. * National Futures Association (NFA) The NFA regulates 4,200 firms and has 55,000 employees who work on the different futures exchanges. It administers background checks and licensing exams, regulates futures trading, and monitors how firms comply, and provides information for investors.Trading in options on stocks is regulated by the SEC and FINRA, but trading on options on futures is regulated by the CFTC and the NFA. As the lines between derivative products blur, you may find a skunk of overlap, and many in the industr y predict that the SEC and CFTC will aggregate at some point. Foreign exchange (forex) regulation Because its the largest, most liquid market in the world, many day traders are winning up trading in foreign exchange, or forex. However, heres the rub These markets are not well regulated. Theres nix to stop someone from exchanging U. S. ollars for Canadian dollars tourists do it every day, often at a hotel desk or retail shop. Theres no paperwork, no hassle and no oversight. Oversight isnt necessary for someone at a convenience store buying a tube of Smarties with U. S. bucks and acquiring Canadian loonies in return. Unfortunately, this has allowed some firms to misrepresent forex trading today traders, causing some day traders to get badly burned. * Options and futures on currency intimately currency is traded in the spot traders exchange one currency for other at the current exchange rate. The spot market is not regulated. unless many trade currency using options and futures. Options and futures on currency are regulated as derivatives through the CFTC, the NFA, and the relevant futures exchanges. * Banks and oversight Banks are responsible for(p) for most forex trading, and banks are heavily regulated. This means that the Federal Reserve Banks and the U. S. Treasury Department are paying attention to forex markets, looking for evidence of usage and money laundering. Both are problems under-regulation and over. However, often, the problem is not in the regulation but in the way it is enforced, or not enforced.I think regulation should be focused on areas that markets do not do well and not on simply regulating for the sake of what regulators smell need to be done. I do not think you should break the Innocent shareholders responsible for what management does. I think if the management was held accountable for their actions there would be a lot less fraud in the system. I think there needs to be separate entities for severally section of regulation th ere is a huge amount of companies out there and only a small group that regulates it.